When you’re running your own business, budget usually has to come first. But though it can often be advisable to scrimp and save, cutting out anything you consider non-essential, this sometimes means that truly invaluable areas such as graphic design get neglected. The truth is, design is about a lot more than fancy fonts and cool logos. Ask anyone in the know and they’ll tell you that graphic design is a precise science, and when it’s done well, it can seriously enhance your business. Here’s why.
Think about some of the most successful companies in the world: Apple, Nike, McDonald’s. What pops into your head when you think of those companies? Their distinctive logos, fonts and image, of course, but also the unique spirit that they capture and promote as brands. Having a really good graphic designer allows you to a build your brand from the ground up, combining the written word with visual and aesthetic elements to create a memorable and unique ethos. A strong brand makes your business recognizable and creates a feeling of reliability, leading to improved conversion rates and a returning customer base.
It’s tempting to believe that design is all about making something look pretty, but the reality is a lot more sophisticated. Well-trained designers understand that good design is about optimizing user experience. A user experience designer knows how a user’s eye will move across a page, how they can be drawn to engage with content and how well they’re likely to respond to different layouts and colour schemes. For this reason, they’ll be able to design content that engages your users from the get-go – and an engaged user base is one that leads to better business.
A Fresh Pair of Eyes
When you’re creating content, writing text and headlines and pulling images, it can be easy to lose sight of the bigger picture. This is where a designer can really help. A designer thinks in terms of the visual, which provides a useful antidote to a room full of tech experts and wordsmiths. Sure, your content might be rich with key phrases and pithy sub-headings, but if it doesn’t sit right on the page then it’s going to be a real turn-off for readers. Having a designer’s fresh eyes on a piece of content will help keep it slick and user-friendly.
The Value Of Expertise
Unfortunately, people lacking an artistic flair don’t always find it easy to tell the difference between good design, and design that will have your audience running for the hills. This is where hiring either a professional web designer, user experience designer, user interface designer or graphic designer comes in handy. When you’re stumped about something visual, you can ask for their opinion and get a reliable answer. What’s more, you’re paying for their range of skills. All designers will be trained to use software packages such as Adobe Photoshop, Adobe Illustrator and Sketch, and many will also be adept at drawing, photography and videography. When you look at it that way, it’s hard not to see a graphic designer as an invaluable part of your team.
If you’re seeking to expand your business through design, Paradigmmedia can help. To learn more about the services we offer or to book a consultation, click here.